Print Design

Learners/Audience: Conservation professionals/volunteers; special interest groups (gardening, beekeeping, nature, food, environment)

Problem: The need for an informational magazine with dynamic layout options.

Solution/Value-Add: Creating a clean, quick-read, interactive informational magazine with dynamic layout, while also incorporating various graphic design elements.

Concept for the Bee Conservancy with informational sources (The Bee Conservancy and Statistisches Bundesamt [Destatis])

Skills incorporated:
-Building documents (document planning, custom sizing, text variables, adding layout pages)
-Master pages/Parent pages (page numbers, headers, footers, formatting, overriding items, applying masters to pages)
-Text and Type (creating frames, inputting text, flowing from one textbox to others, threading between text frames)
-Paragraph and Character Styles (style types, defining and applying paragraph and character styles, updating, organizing/grouping styles, creating and applying object styles)
-Color (applying to text, frames, creating/saving swatches, Live Corner
-Effects, strokes, tint reduction, gradients, eyedropper tool, updating/editing color, using/saving spot color)
-Interactivity (buttons, links, dynamic elements)
-Images (import, use, resizing, styling, positioning, formatting, reusing image attributes with object styles)
-Tables (creating tables, adding text, editing table options, using, editing, merging cells, defining columns and rows, using graphics in cells)
-Design principles (visual hierarchy, white space, consistency, usability)
-Preflighting, packaging, printing proofs, creating a PDF (Adobe presets, export options, separation preview)

Software: Adobe InDesign, Adobe Photoshop